Business Coach
The 12 Key Business Success Elements
Things You Need To Complete & Optimize For Your Best Chance Of Business Success!
The following is a summary of the service a business owner receives by our business credit services and the instruction received to complete and optimize all the items listed below.
The 12 Key Business Success Elements are:
#1 – Lender Compliance These are items that lenders use to categorize businesses as higher risks of default based on history default data already collected by a large number of lenders. Things such as; not having a USPS listed business address, using a cell phone number as the primary business number, using a free email account for the business, not having a website, and 16 more just as simple.
Scan: Checks 20 compliance items that lenders most commonly use in their risk of
default assessment, underwriting guidelines, and determination of amount, rate, and
term.
Service: We provide each business with a list of all Lender Compliance items to be
completed, why they need to be completed, and the resources required to complete
them.
#2 – Reporting Trade-Lines In order for a business to show how they pay their
debts, there must be a recording and available report of that history. Each business
needs at least 10 lenders and/or vendors that are reporting each month on how the
business pays its debts.
Scan: Business credit agency databases are checked to validate the existence of
business credit reports, that the business has a profile, and that it has the business credit
scores.
Service: Each of the major business credit reporting agency listings are verified,
corrected, and consolidated as needed to ensure one accurate file from each.
#3 – Business Credit Scores Much like a 700+ FICO score, with business scores
70 is good, 80 is better. A 70 score is developed by having at least 10 reporting tradelines and paying those accounts on time. A score of 70 indicates that the business
pays on time, a score of 80 indicates that the business pays debts 10 days early.
Scan: Looks at the business credit reports for the current number of reporting tradelines
that is a vital part of the business credit history.
Service: Assisting each business in obtaining a minimum of ten (10) business credit
reporting trade-lines on their business credit reports.
#4 – Becoming Bankable Bank rating is a measure of the ability of the business to
debt service. This is the measure of the average daily business bank balance over the
prior three months. Low 5 is the minimum goal. Low indicates the balance began
with a 1, 2, or 3 and the 5 rating indicates the balance had 5 digits. Therefore a Low 5
The rating indicates the business maintained a daily balance of between $10,000 and
$39,999.
Analysis: Validation of the business current Bank Rating.
Service: Assist the business in obtaining and maintaining a minimum of a Low 5
Bank Rating.
#5 – Pre-Qualified Funding The system contains the base lending approval
underwriting guidelines on over 4,000 business lenders. It also contains the data on
over 3,000 vendors that are extending Net 30, 60, and 90-day payment terms on
every product and service imaginable. Both of these databases can be scanned and
matched during assessments.
Scan: Matches the business and its owners to funding programs that they are prequalified for now and shows where the business falls short on other funding
programs and why. Let’s business owners leverage their working capital by utilizing
Net 30, 60, or 90-day vendor credit for the products and services they use in their
daily operations.
Service: Go through an optimization process for the top business funding programs
so that the business has the option to execute on as many as possible. Identify all
areas in the business where vendor credit can be used to replace the use of prepayments
with valuable working capital.
#6 – Local Directories There are over 40 local listing directories that are used by
consumers and more importantly that are used by Google and Apple to determine
placement on their online and map search engines. Any truly successful business
needs to make sure they are correctly listed on all 40+.
Scan: Completes a real-time scan of the business listing status, placement, and
content on over 40 local online listing directories.
Service: Have the business correctly listed on all 40+ directories that we scan for.
#7 – Search Engine Placement The high value and quantity of links leading to a
site greatly impact local, mobile, and SEO placement. Search engines and mobile
map services place a high value on who links to business. Community organizations
carry a high value as do press organizations and independent reviewers.
Scan: A detailed analysis of how the business currently ranks for SEO on the major
search engines, for what keyword phrases, and how it rates versus the competition.
Service: Identify the top ten (10) keyword phrases that are uniquely used to search
and locate the business client’s core business focus and create 10 optimized content
pages for those.
#8 – Reviews & Star Ratings Anything less than four stars can greatly affect the
gross revenue of a product or service business. In today's consumers have
become wary of businesses that do not have excellent customer reviews. If the
business does not have many reviews then just a few negative reviews can drag the
star ratings down and many potential customers may stay away.
Scan: A full scan of current online business reviews and reputation star grades is
displayed with real-time notifications of positive or negative reviews.
Service: Provide each business with a platform for creating and maintaining
reviews and optimized star ratings and assist with the initial star rating
boosting.
#9 – Social Media Engagement Social media can be an important part of your
business marketing. Social media can help you listen and connect with your
customers, increase awareness about your products and services, and boost your
leads, customers, and sales.
Scan: An in-depth website analysis that shows how you are currently engaged with
social media and what prospects and customers may be saying.
Service: Make sure that your business is represented on all the major social media
platforms with the story you want about your business and why consumers
should become customers.
#10 – NAP Validation The Name, Address, Phone of a business must be local,
unique, and for a business, not a residence or cell. If the business Name is
conflicting, or not unique from other already listed businesses, it will most likely not
pass NAP validation. The address must also be unique and to pass NAP validation it
cannot be a residence or a . The phone number must also be unique, it must
be local by prefix, and it must be listed by the FCC as a business number. Those
businesses that do not pass NAP validation cannot be listed on the GPS and mobile
map services such as; Google maps, Apple Maps, OnStar Maps, and most local
directories.
Scan: Completes a real-time scan of all 10 Sat-Nav GPS mapping services and
returns both the current placement and the NAP validation status.
Service: Have the business correctly listed on all 10 Sat-Nav GPS mapping services
that we scan for.
#11 – Mobile Map Listings Connected cars, , and voice searches are
changing the way consumers search and find businesses. The number of these search
services continue to grow which makes it more important for your business to be
found on all these.
Scan: Checks the major SAT-NAV map listing services, such as; Google, Apple, Tom-
Tom, Facebook, Uber, On-Star, etc. Also looks at your business positioning on the
voice search services such as Alexa, Siri, Bixby and the many to come.
Service: Make sure that your business is found and accurately represented on the
major map listing and voice search services.
#12 – Owner's Discretionary Earnings A successful business always has its exit
in mind. In order for a business to produce the value necessary to meet ownership's
exit goals, planning for , whether that be in 2 years or 10+ years, driving earning
increases are critical. The key determining factor in establishing a valuation for a
business is its Owner's Earnings. Optimizing value starts with taking steps to achieve
the highest multiple at by having all key success elements completed and
optimized.
Analysis: Owner's Discretionary Earnings are represented by the amount of
compensation to the owners. This includes retirement plans, health insurance,
company car, and both cash and non-cash expenses paid for the benefit of the
owners. Controlling Owner’s Discretionary Earnings is the key to maximizing the
value of your business.
Service: The goal is optimizing Owner’s Discretionary Earnings and to place it in
the best light of what a new owner can reasonably expect and therefore get the
maximum value multiple when you elect to sell.
There are two ways to get help to Complete all 12 Key Success Elements.
Specialists Do It For You
• You are assigned an Expert Guide who completes up to 80% of the 12 Key
Success Elements for you.
• If we take you on as a client we guarantee to capitalize at least $50,000 so that
your business has the funds for success.
• Help leverage your cash 3, 4 or 5 times to one by adding vendor credit lines for
Net 30, 60, or 90 payments.
• Key Success digital marketing completed to increase your customers,
revenue, and profits.
• The cost is only $499, one-time payment and 10% commission fee, taken from the provided capital, not from your pocket.
SBTS Business Credit Coaching
• Stephens Bros Tax Service presents - Business Credit Coaching Services.
• We provide business coaching to guide and prompt you to complete the 12 Key
Success Elements.
• The Business Credit Coaching Service guides you through the Success Elements for you, and also keep you on track.
• The cost is only $99, per month.
Contact us at 800-558-6821 to get started.